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MRB-11226 - USA (Washington) - Branding and Wayfinding Services - Deadline March 1,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-11226

Government Authority located in Washington; USA based organization looking for expert vendor for branding and wayfinding services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide branding and wayfinding services to boost economic development, tourism and our sense of community, while implementing a consistent wayfinding program for its municipal outreach, and a separate Destination Marketing Organization.
- Develop a holistic and creative brand for Issaquah, and a wayfinding plan that supports, executes and delivers that brand and encourages circulation and communication
- Develop a compelling and unique Citywide brand that includes positioning, personality, promise, differentiation and value proposition.
- Include the following tools:
o Visual and verbal/written identity, including logo(s), color, typography, graphic elements, layout, imagery, key messaging, general character with form and materials, etc.
o A user-friendly style guide. Provide a recommendation on how to use these elements with or without the City’s existing municipal logo and style guide.
o an implementation plan and specific recommendations for both the City – as well as community partners, private businesses, non-profits or tourism supporters – on deployment and outreach programs, events and strategies. Recommendations should leverage existing resources and opportunities, as well as identify future goals (along with estimated lifecycle costs).
o A methodology to evaluate branding success.
o A project schedule with deadlines for completion (planning and phased implementation) of branding efforts.

[C] Eligibility:

Onshore (USA Only)

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Friday, 1 March, 2019

Category : Marketing and Branding, Graphics and Animation

Country : USA

State : Washington

Cost to Download This RFP Document : $ 5

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