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MRB-13608 - USA (Washington) - Vision and Brand Development Update Services - Deadline September 10,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13608

Government Authority located in Washington; USA based organization looking for expert vendor for vision and brand development update services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide vision and brand development update services.
- Discovery
a. Develop on-line public survey to collect widespread input into parks operations and priorities for park facilities
b. Lead all-staff brainstorming gathering to result in development of draft mission and visioning statements
c. Conduct independent meetings and interviews with executive and council members to gather input into effort
d. Develop survey for independent staff input into process
e. Lead single meeting with advisory board members (approximately six boards) to obtain input into development of draft mission and visioning statements
f. Develop on-line open house, or other similar forum, that allows the public to provide input into process
g. Identify tools for reaching out to target underserved populations.  This will include, but not be limited to, translated materials (or identification of translation tools) and identification of key community connections to make information available to.
- Creative
a. Develop integrated marketing, creative and content plan. The plan should identify strengths and assets, competition and challenges, relevant consumer trends, brand pillars, audience and personas, brand positioning and strategies and tactics.
b. Visual identity for new brand
 i. Wordmark and logo
 ii. Color palette
 iii. Typeface(s)
 iv. Stationary set
 v. Collateral templates
 vi. Comprehensive visual style guide
- Delivery
a. Presentation of draft vision and mission statement to core review team
b. Written summary report on overall findings
c. Presentation of findings (potentially live streamed)
d. Delivery of digital assets
i. Media pack to include no less than 20 high quality images that represent the marketing goals of parks
ii. All native files and .pdfs of the above to adhere to brand created
(2) All questions must be submitted no later than August 29, 2019.
(3) Contract term will be one year.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Tuesday, 10 September, 2019

Question Answer Deadline : Thursday, 29 August, 2019

Category : Marketing and Branding

Country : USA

State : Washington

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