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MRB-13692 - USA (Washington) - Marketing, Advertising and Public Relations Services - Deadline September 25,2019

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-13692

Government Authority located in Washington; USA based organization looking for expert vendor for marketing, advertising and public relations services.

[A] Budget: Looking for Proposals

[B] Scope of Service:

(1) Vendor needs to provide marketing, advertising and public relations services.
• Develop a marketing and advertising plan to support the port’s marine, industrial and community audiences (print, digital, broadcast etc.)
• Conduct media planning and buying, including research, media negotiations and correspondence related to specific media plans and buys for international, national, regional and local media
• Collaborate on creative strategy and design for advertisements, collateral, sales literature, videos, presentation and event materials, tradeshow booth displays, direct mail and other promotional materials as needed
• Provide website and social media strategy, digital advertising, ongoing maintenance and assistance with website and social media analytics
• Provide creative support such as copywriting, message strategy, graphic design and branding guidance as needed - the port will own all original artwork, layout, design and final product
• Develop direct mail, email marketing and other business-to-business marketing programs
• Maintain active budget control and shared responsibility for cost control
• Provide quarterly written progress reports with analysis and advice for ongoing campaigns - Public Relations:
• Pitch port-related stories and establish strong relationships with key marine and industrial trade media, as needed
• Work closely with port staff to develop and implement effective public relations campaigns that target key stakeholders, as needed
• Provide consulting services for media training and crisis communication, as needed
• Assist in the development of a social media strategy using tools like: Facebook, Twitter, LinkedIn and Instagram
(2) All questions must be submitted no later than September 18, 2019.
(3) An optional pre-proposal meeting will be held on September 11, 2019.

[C] Eligibility:

- Onshore (USA Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Wednesday, 25 September, 2019

Pre-proposal Conference Date : Wednesday, 11 September, 2019

Question Answer Deadline : Wednesday, 18 September, 2019

Category : Marketing and Branding, Graphics and Animation, Social Media, Internet Marketing and SEO

Country : USA

State : Washington

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