MRB-20904 - USA (Michigan) - Comprehensive Communications and Marketing Plan Consulting Service - Deadline July 26,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-20904

Government Authority located in Michigan; USA based organization looking for expert vendor for comprehensive communications and marketing plan consulting service.

[A] Budget: Looking for Proposals

[B] Scope of Service:

Vendor needs to provide comprehensive communications and marketing plan consulting service.
1. Project Management:
- The consultant shall develop a mutually agreeable project management plan that clearly describes all phases of the project with schedules, responsibilities, and deliverables.
- The consultant shall submit monthly invoices with a written summary of project progress and successes.
2. Communications Strategy:
- Interview the city commission, city manager, key department directors and support staff regarding current communication techniques and practices. A public engagement process should also be part of the planning effort.
- Evaluate existing communications tools and practices including comparisons with other local jurisdictions and best practices.
- Assess compliance with all state and federal requirements including but not limited to; open meetings act, public records and retention, and the Americans with disabilities act. If new technological strategies are recommended, an analysis of how those would comply with these, and other pertinent laws.
- Provide an analysis of our current communications and promotional efforts as they relate to the effectiveness of reaching the public.
- Develop a written report that includes observations on the effectiveness of staff capabilities and current communications and promotional efforts currently being utilized. The report should also provide an estimation of costs and resource requirements for implementing the proposed communications and marketing plan and strategies.

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

Expiry Date : Monday, 26 July, 2021

Category : Marketing and Branding

Country : USA

State : Michigan

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