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MRB-22572 - USA (Michigan) - Rebranding Campaign Development Service - Deadline November 9,2021

Product (RFP/RFQ/RFI/Solicitation/Tender/Bid Etc.) ID: MRB-22572

Government authority located in Michigan; USA, based organization looking for expert vendor for rebranding campaign development service.

[A] Budget: Looking for Proposal

[B] Scope of Service:

Vendor needs to provide rebranding campaign development service for development of a strategic brand and recommendations for funding, developing, and rolling out a sustainable branding campaign.
- to identify a clear, strong brand identity that represents the varied attributes of the City with variations for business, resident, and visitor recruitment
- able to get to the heart of what our community and organization stands for and “who we are”, and
then translate that into a usable brand identity and recommend tangible, measurable steps the City should take to implement that brand identity
- Develop a brand concept, to include message, tagline and logos that are adaptable for use in business, residential and visitor attraction, participation, and retention
- develop a detailed style guide that outlines correct brand usage, to include print and publication specifications and graphic standards, as well as trademark search and registration
- Logo, tagline, and additional graphics (including JPG, PNG, TIFF, and workable art file)
- PowerPoint Templates (including MS PowerPoint and workable art file).

[C] Eligibility:

- Onshore (USA Organization Only);

[D] Work Performance:

Performance of the work will be Offsite. Vendor needs to carry work in their office location.

[E] Proposal Submission:

Response should be submitted physically (courier or post).

Expiry Date : Tuesday, 9 November, 2021

Category : Marketing and Branding

Country : USA

State : Michigan

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